It’s not like we need another reason to start planning that dream trip — but another study that Gilovich co-authored has found that even the anticipation of experiences outdoes the lead-up to material purchases. People waiting in line to get tickets to an event are happier and more excited than those who are waiting in line to buy something.
So, even something as boring as waiting in line is more fun when it’s connected to your travel experience. But it makes sense when you think of it, doesn’t it? You’re waiting to, say, get your passport photo taken, and associated with that time are thoughts of where you’re going to go, what you’re going to see, and all the adventure that awaits. Or you’re sitting at the pool bar at the all-inclusive resort where you’re staying is preferable than sitting in a crowded bar at home. When you’re planning that trip with your agent, you get to make progress, take steps towards realizing your dream, and each step is actually a part of the adventure itself.
As travelers, we know the many positive benefits of getting out and seeing the world. Now we can feel even better knowing that those benefits continue to improve our lives, long after the trip is over. Our vacation memories make us happy. So I ask again, are you happy?